Nike SNKRS App Not Working, Down During Off-White Release

Update Tuesday 10:22 a.m. EST: After the issues with the app Monday, Nike is working to improve it for users. "We experienced an unprecedented level of demand during the launch of The Ten collection on the SNKRS app today and the shoes sold out in minutes. We always strive for the best consumer experience and we’ll continue to learn from issues that some consumers faced today to help us continuously improve," a Nike spokesperson told International Business Times.

Nike was releasing new and highly anticipated sneakers all day Monday, the start of a week of releases, and sneaker fanatics were scrambling to buy the 10 Off-White designs that were the product of a collaboration between Virgil Abloh and Nike. The sneakers, called "The Ten," were new versions of some of the most iconic sneakers Nike has ever offered, including the Air Jordans and the Blazer Mid.

The sneakers were set for a staggered release and set to be available to order through Nike’s app “SNKRS,” but when the releases began, users were having some trouble dropping hundreds on the shoes.

The first shoe for release Monday, the Air Presto, launched at 12:59 p.m. EST and the final sneaker of the day, the Air Jordan 1, was set for a 2:59 p.m. release. But users trying to buy one of the new pairs were getting error messages that read, “Sorry, We’ve encountered an error. Please try again later.”

The issues were persisting through the entire launch and users were taking to Twitter to express their dissatisfaction with the purchasing process.

Nike was responding to users on Twitter. The company advised some customers to continue trying to make purchases because some sizes were still available.

The company also said that it was aware of the issue and was looking into it.

Some shoppers thought bots could be the culprits behind the error message.

Some people were even saying that they would buy the sneakers from shoppers who were able to purchase them for more than the retail price.

The 10 sneakers that were released Monday were split into two different categories. Five were part of a group called "REVEALING," there were hand-cut open-sourced and reconstructed shoes designed to appear accessible, according to Nike's site. The second theme, or group, was called "GHOSTING." These shows were designed with translucent uppers, this helped reveal and unite the silhouette of common materials, said Nike.

The sneakers will also be available in select stores, a list of which can be found on Nike's website.

International Business Times reached out to Nike about the problems with the SNKRS app but had not received a response at the time that this story was published.