Nintendo Plans To Discount Games
tendo president Satoru Iwata spoke of a plan to utilize the Nintendo Network ID (NNID) system to incentivize customers to buy extra games at discounted rates, depending on what they’d already purchased. Reuters

Well, it looks like Nintendo might take a page from Apple’s book.

Nintendo has plans to experiment with a “flexible spending system” in an effort to boost sales. Company president Satoru Iwata said that Nintendo is now capable of offering discounts to customers who play many of their products, so the customers can then afford to purchase extra Nintendo games.

“We [Nintendo] can create a situation where these consumers can enjoy our software at cheaper price points when they purchase more," he said.

How does Iwata plan to do this? NNID - the Nintendo Network ID. The system links player accounts across the Wii U and 3DS systems, tracking downloads and purchases. It’s comparable to the way Apple ID works, except Nintendo is proposing customers get an attainable discount.

Nintendo would offer discounts to players who purchase a number of games on either the Wii U or 3DS (or both), in an attempt to build “long-term relationships with individual consumers, unaffected by the lifespans of systems,” according to Iwata.

There’s no word yet on the exact discount amounts, but it’s likely that the qualifying transactions would only be Nintendo eShop purchases since retail purchases, especially at physical stores, would be much harder to track for individuals.