New York Comic Con is a great place for smaller publishers, unknown writers and artists to show off their work and gain a legion of new fans. But, it is also a place where the major players in the comic book world duke it out for dominance. The intense competition between companies like Marvel, DC Entertainment, and Dark Horse, can be felt everywhere from the long lines outside of panels and signings, to the loyal fans dressed up as their favorite comic book characters on the showroom floor.

IBTimes TV stopped by the Midtown Comics booth at NYCC to talk with Thor Parker (yes, that’s his real name), Social Marketing and Events Director for Midtown, to talk about the latest from the biggest publishers in the industry.

Marvel held exciting panels to discuss popular comics like the ‘Avengers,’ ‘Amazing X-Men,’ and ‘Superior Spider-Man & Friends.’

Marvel’s brand has grown to encompass much more than comics. Their new ABC hit show ‘Agents of S.H.I.E.L.D.’ had a surprisingly strong debut last month and panels featuring the show’s stars drew huge crowds in the Javits Center in Manhattan. Also worth noting: Marvel’s ‘Thor: The Dark World’ opens in theaters on November 8th

DC Entertainment didn’t have an official booth at NYCC but they did have an exhibit celebrating Superman’s 75th Anniversary, displaying iconic Superman costumes from over the years.

DC also held panels to talk about their lineup of comics including, ‘Green Lantern – Lights Out,’ ‘Batman,’ ‘Sandman,’ ‘The New 52,’ and ‘Justice League: Forever Evil.’

Dark Horse is the go to publisher for all comics involving horror and video games, and they announced a slew of new projects at NYCC. Dark Horse has built up quite a collection of video game related comics and art books including: Mass Effect, Halo, and Tomb Raider. After a new collaboration with CD Projekt RED, Dark Horse announced a new comic based on ‘The Witcher,’ a critically acclaimed series of dark fantasy RPGs.

Dark Horse was excited to promote certain comics including, Elfquest, AvP (Alien vs Predator), The Fifth Beatle, Grindhouse, and Hellboy.

Dark Horse’s latest film ‘R.I.P.D.’, starring Jeff Bridges and Ryan Reynolds, is based on the comic ‘Rest in Peace Department’ by Peter M. Kenkov, and debuted in July. Dark Horse is also working on a live-action feature film adaptation of ‘Emily the Strange’.