Ommegang Lets You Choose New 'Game Of Thrones' Beer And The Result Is Sweet Revenge
Happy American Craft Beer Week!
It’s time to celebrate craft beer -- "Game of Thrones"-style. If, for some reason, you’ve misplaced your Valyrian steel sword or put your dragons in daycare for the week, you can still get GOT-flavored revenge with Ommegang’s newest beer.
Fans got to choose the name of the newest "Game of Thrones" Beer, and in keeping with the murderous and spiteful events of the current season, it’s called "Valar Morghulius," which means, “all men must die” in Valyrian.*
According to Mashable, the beer is a Belgian-style Dubbel, chosen for its "sweet taste of revenge." The mildly bitter aftertaste, typical of this style of beer, is supposed to represent the consequences that come with vengeance. To be honest, doesn't the description "crystal malt or dark candy sugar" just make you think of the dangerous, sultry lifestyle of a Westeros high-born?
Make sure not to throw out the corks on these beers as each one is branded with the stamp “Valar Dohaeris,” which apparently is the traditional response to "Valar Morghulius," which means “all men must serve.” “All Men Must Die” was on almost every Season 4 promo poster, and Arya Stark is constantly repeating the phrase as she lists all the people she’s going to kill to get her revenge.
In December, Brewery Ommegang in Cooperstown, New York, and HBO asked fans on the GOT Facebook page to choose the brewery’s fourth "Game of Thrones"-inspired beer. Other than the winner, the options were Seven Kingdoms (Tripel), Hand of the King (Quad) and Khal (Quad).
"The fan base for 'Game of Thrones' keeps growing larger as each new season debuts, and the popularity of the beers is growing right along with the show,” said Josh Goodstadt, Vice President of HBO Global Licensing, in a statement. “For this fourth beer, we found the perfect opportunity to give those diehard fans the power to choose what beer they wanted to drink.”
Get your revenge-flavored beer this fall for $8.50 for a 24 oz bottle. And remember, when you play the game of beer pong, either you win or you get wasted.
*While writing this, we came across a handy Wikipedia page that actually teaches you how to speak Valyrian. Just in case you’re planning on traveling to Westeros anytime soon.
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