ONE Championship Reveals Game-Changing Partnership With Renowned Brand Agency

ONE Championship is continuously on the lookout to grow its influence on the industry, and the Singapore-based combat sports organization is planning to do so with the help of Talisman.

The announcement was made public on Tuesday, April 19. The agency will help build the foundation for an even bigger future for the promotion.

“ONE Championship has achieved so much over the last 10 years and is now at a very exciting inflection point. I can only describe it as a slingshot, pulled back and ready for release,” said Talisman president Dharpan Randhawa.

“We will work together with their outstanding commercial team to create meaningful partnerships that will drive value across every touchpoint. We are proud to be a part of their journey to becoming an international powerhouse.”

ONE Championship recently celebrated its 10-year anniversary with a monstrous 20-fight card last March 26 dubbed "ONE X."

The event saw headline-generating performances from the likes of ONE women’s atomweight queen Angela Lee, MMA icon Demetrious Johnson, Japanese star Yoshihiro Akiyama and Filipino hero Eduard Folayang, among many others.

“I have had the pleasure of working with Dharpan, and his incredible team around the world for the last six months on a series of innovative, multi-year deals,” ONE chief commercial officer Hari Vijayarajan shared.

“I believe that we have a huge opportunity to unlock the value for IP rights holders in the brand sponsorship ecosystem, helping Talisman’s clients build leadership and affinity with our massive audience of Gen Y and Gen Z.”

ONE Championship has come to be the most recognizable promotion in the Asian region thanks to consistently putting on great fight cards.

With the organization looking to build on its success in the past decade, working with Talisman agency further ensures that its presence on the world stage will keep growing.

Its next card entitled "ONE 156" will see ONE lightweight kickboxing champion Regian Eersel defend his belt against Arian Sadikovic in the main event on Friday, April 22 at 5 PM SGT (5 AM ET in the U.S.).