Oprah Continues Partnership With WW: What’s In It For The Former Talk Show Host?

Oprah Winfrey will continue her partnership with weight loss company WW International (WW) as she has extended her contract through 2025. Winfrey began her relationship with WW in October 2015.

“I believe in WW’s mission and the power of its program to create positive, lasting change for everyone who wants a partner to help support them in pursuing a stronger, healthier life,” Oprah Winfrey said.

“I am passionate about WW’s potential to reach and inspire even more people in the years to come. I am fully committed to WW’s future and our continued partnership, and I intend to continue my service on WW’s Board of Directors into 2025,” she added.

Through the extended contract, Winfrey will stay on as a board member, strategic partner, and advisor at WW through April 2023. She will also continue to be a key advisor with WW through May 2025, where she will provide her "insights” on WW’s strategy, initiatives, and consumer motivation

Winfrey also is a shareholder of WW. With the contract extension, she will become fully vested in the company with the option to purchase 3.3 million shares of WW, which would provide her with a 4.3% ownership.

The option is subject to shareholder approval and would result in a one time approximately $62 million charge, depending on share price at the time of the purchase.

“I am personally and professionally inspired by Oprah every day and I am thrilled to be continuing our collaboration,” said Mindy Grossman, president and CEO of WW.

“Oprah and WW are fully aligned on the opportunity for WW to lead in the democratization of wellness, making a positive impact on the health and wellness of society as a whole. Oprah’s unique ability to connect with people and inspire, energize and motivate them to live their best lives is unmatched. I am excited to be joining her this winter as we bring WW Presents: Oprah’s 2020 Vision tour to nine cities throughout the U.S.”

Shares of WW stock were up 3.23% as of 1:16 p.m. EST on Monday.