Oracle Corp plans to buy online customer service company RightNow Technologies Inc for about $1.5 billion, sparking speculation of bids for other so-called cloud technology companies that deliver software, data and computing power over the Internet.

Oracle's bid amounted to a 20 percent premium over RightNow's closing price on Friday. RightNow's shares rose 19 percent in early trading.

Oracle is pushing into the cloud technology market, including sales force automation, human resources and databases.

Oracle said on Monday it would pay $43 for each share of RightNow. The company's shares, which closed at $35.96 on Friday, rose to $42.81 on Nasdaq.

RightNow got a very good price from Oracle. I don't see other bidders. Not at this valuation, said Pacific Crest analyst Brendan Barnicle

RightNow may have to pay Oracle a termination fee of around $60 million if it accepts a higher bid from another party. The termination fee could be around $18 million if the deal is terminated under certain other cases.

Oracle expects the deal to close in late 2011 or early next year.

Analysts said Oracle has buying assets to fill in holes in its cloud offerings in the last year with acquisitions have included ATG, Inquira and FatWire. RightNow's technology helps manage customer call centers and extend the support to Web and social networks.

This acquisition shows Oracle is serious about being in the cloud space, said Susquehanna analyst Derrick Wood. We however do not think it can do it organically and that if it wants to be a formidable competitor it will need to enter the market through acquisitions, Wood said.

But the interest in smaller cloud computing companies will not be limited to Oracle said analysts, other major technology companies that could be interested include Dell Inc , Hewlett Packard and Microsoft Corp .

Started in a spare bedroom by its founder Greg Ginaforte in 1997, RightNow clocked sales of over $185 million in 2010 and competes with bigger rival SalesForce.com and online marketing software maker Constant Contact Inc .

For years, Oracle have been rumored to be targeting SalesForce.com to beef up its cloud offering but it seems unlikely that it would be one of Oracle's priority targets. Another possible target for Oracle could be NetSuite Inc which is already partly owned by Oracle CEO Larry Ellison.

Pacific Crest's Barnicle said the RightNow deal is good for the entire sector as it signals a potential wave of acquisitions.

Shares of Egain Communications Corp , one of RightNow's peers, jumped 11 percent to $7.88, following the news of RightNow's acquisition.

In July, RightNow raised its full-year recurring revenue growth outlook to 27 percent from a previous 24 percent.

Separately, RightNow reported third-quarter profit ahead of Wall Street estimates and canceled its conference call scheduled for later in the day. The company also canceled its October 25 analyst day conference.

(Reporting by Supantha Mukherjee, Yinka Adegoke and Michael Erman in New York, editing by Gerald E. McCormick, Dave Zimmerman, Derek Caney)

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