Swedish retail brand H&M has announced its collaboration with Oscar winner Sofia Coppola to direct an exclusive campaign supporting the launch of the Marni collection for H&M.

Set in Marrakesh, Morocco, the film will bring the Marni at H&M collection to life with a story-based campaign conceived by Coppola.

The campaign will run in cinemas and on television worldwide, as well as on-line, supported by a print campaign that captures the essence of the film.

I enjoyed doing this film for the Marni at H&M collaboration, I think its great how they make fashion accessible and I wanted to show the fantasy fashion can bring, said Coppola.

I think its great how they make fashion accessible and I wanted to show the fantasy fashion can bring, she further mentioned.

Academy Award and Golden Globe winner Coppola is an acclaimed director and screenwriter and has made some of the most influential films in modern cinema. Some of her most renowned films include The Virgin Suicides, Lost In Translation, Marie Antoinette and Somewhere Among Others.

Sneak Peek Imogen Poots Fronts Marni for HM Campaign
Consuelo Castiglioni, Founder and Creative Director Marni. The highly-anticipated spring designer collaboration of H&M and Marni will feature both clothing and accessories with the designer brand’s signature print, cuts and silhouettes. H&M/Handout
Sneak Peek Imogen Poots Fronts Marni for HM Campaign
Margareta van den Bosch, Creative Advisor H&M and Consuelo Castiglioni, Founder and Creative Director Marni. The highly-anticipated spring designer collaboration of H&M and Marni will feature both clothing and accessories with the designer brand’s signature print, cuts and silhouettes. H&M/Handout
Oscar Winner Sofia Coppola Directs Campaign Film Supporting Marni Collection at HM
Consuelo Castiglioni, Founder and Creative Director Marni. H&M/Handout
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