Paris Hilton Is A Glam 'Boss' In Behind-The-Scenes Video

Paris Hilton has shared a new behind-the-scenes video online to show that she is a glam “boss” when it comes to fashion and makeup. The celebrity is currently promoting her new venture The Glam App, which is about makeup, grooming, hair, and other style related issues.

“Making everyday gorgeous for everyone,” Hilton captioned her new Instagram post.

The video shows the celebrity getting ready for a photo shoot, with her team busy with trying to create the perfect look for the cameras.

Some of the crew members can be seen wearing The Glam App t-shirts. The words “Girl Boss” appears on a nameplate in the video. From applying hairspray to the lipstick, Hilton gave her fans a behind-the-scenes look of how it takes a team of hard working people to get her to look the way she does.

Now, Hilton wants her fans to look just as gorgeous as she does through her app. The app allows the users to book an appointment with a stylist for hair, makeup or nails, and that person will be there at the user’s home within an hour, according to Hilton.

Hilton told People that her new Glam app is the Uber of beauty services. “ It’s so much more convenient than having to go to a salon,” the celebrity said, and she also pointed out that people don’t have to waste a whole day to avail these services at a salon when they are now available at their door step.

The company’s founder Joey Maalouf and CEO Katrina Barton are working with Hilton in order to expand the brand partnerships and develop innovative marketing campaigns. The company already has its own Instagram page that has over 21,000 followers as of this writing.

Although the company is mainly focussed on the beauty space, it is still a tech company. Hilton said that she always wanted to get into the tech space, and after using the Glam app she decided that she wanted to be the face of the brand and take it to the next level.