Pepsi Has A New Drink? What To Know About Its Creamy, Nitro Cola Beverage

Beverage consumers are familiar with"nitro" coffee or beer. On Wednesday, soft drink giant PepsiCo announced it will be adding “Nitro Pepsi” to its line of cola products.

Pepsi claims that Nitro Pepsi will taste “frothy, foamy, and smooth." The cola is infused with nitrogen rather than carbon dioxide.

There will be two different options of Nitro Pepsi: the regular "draft cola" flavor and a "vanilla draft cola" flavor. It will be available nationwide on March 28.

"Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come,” Todd Kaplan, Vice President of Marketing for Pepsi, said in a press release.

The nitrogen is added through a "nitrogen-filled capsule" placed inside the can and is similar to ones used by Irish beer brand Guinness. When the beverage is opened, the capsule releases the gas and creates the froth and foam.

“Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can,” PepsiCo said in the release.

It is best to serve the drink cold but without ice, along with being "hard poured," and also sipped directly from the glass to enjoy the foam.

PepsiCo has made efforts to diversify its beverage products. Earlier this month, the cola brand announced that its RockStar energy drink will now have a "hemp seed oil" option.

Kaplan noted that some consumers have begun to reject “heavy carbonation” in soda products.

"While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles," Kaplan said in the release.