Pickup Truck Wars: Ram Moves Into The No. 2 Spot Ousting Chevy

The pickup truck wars are heating up, and Fiat Chrysler’s (FCAU) Dodge Ram may just have surpassed General Motor’s (GM) Chevrolet in the battle to take the No. 2 spot. With Ford (F) securely the frontrunner, the Ram and Chevy are in a heated war to gain market share in the pickup truck space. Ford reported its second quarter sales results on Wednesday.

Fiat Chrysler revealed its second-quarter sales on Tuesday, showing a 38.5 percent increase in Ram sales. For the quarter, the company sold 179,454 Ram trucks versus the same period last year. The increase puts the Ram in the No. 2 spot, pushing Chevy down a notch.

The Ram has surpassed the Chevrolet Silverado, which in past years has held the No. 2 spot in every quarter this year, Yahoo News reported. Q2 sales for the Silverado were down 9 percent to 155,529 vehicles while GMC Sierra numbers dropped by 4.3 percent to 56,857 compared to last year.

GM, however, will not sit back and rest on its laurels as the Barry Engle, head of the automaker’s North American operations told Reuters, “We will defend our franchise and we will do it the right way.”

To gain market share, both Fiat Chrysler and General Motors have been offering consumers deep discounts and incentives to increase their overall truck sales. Some dealers have offered up to 30 percent off the list price for a Ram, Chevy Silverado, GMX Sierra, and Ford F-series, Yahoo news reported.

Shares of Fiat Chrysler stock were up 2.07 percent as of 3:05 p.m. ET on Wednesday while shares of GM stock were down 0.47 percent at the same time. Shares of Ford stock were up 0.79 percent.