PJ Tucker Close To Signing Biggest Sneaker Deal Of Career With Nike

PJ Tucker is about to taste the biggest payday of his sneakers endorsement career after reports surfaced that Nike and the Houston Rockets forward are close to signing a new expensive deal.

Based on the initial report published by Jabari Young of CNBC, the 34-year-old Tucker “ is close to signing his next endorsement deal.” The said new contract “is expected to reach a multiyear, six-figure agreement,” after the previous deal between the two parties expired last Oct. 1.

Tucker’s agent Andre Buck also disclosed that other shoe brands expressed interest in signing his client tagged as the “Sneaker King”. Some of the brands he named were Puma, Adidas, and New Balance.

In his interview with Young, he said, “He's been happy with the level of interest from the various brands. So much of the sneaker culture, even beyond basketball, is a part of his life."

At this point, though, Nike remains mum on the said development, but the prominent shoe and apparel brand does not deny the “ongoing negotiations.”

Tucker has brought “sneaker watch” to a whole new level and is undoubtedly an integral part of the rise of the culture. His collection is estimated to have more than 5,000 pairs, enabling him to wear various rare shoe breeds from one game to the next – thanks to the NBA lifting its sneaker rule in 2018.

It was also bared that Nike and Tucker kind of had a special type of endorsement strategy in their previous deal. According to the report, Nike gave Tucker the freedom to put on any kicks he wants and even gave him “access to their full vault of sneakers.”

“They’re selling products, so they want you to wear certain things,” Tucker said in an interview with CNBC. “But for me, they let me wear anything I want. Everybody can’t do that, especially if you’re under contract.”

The 13-year-veteran has definitely gone all-in on the business side of his sneakers passion. From the exact words of Tucker’s business advisor Jason Cole, “This is business for him as his next journey happens. At this point, (his) sneakers are an investment.”