Pokémon Go Made Over $2,400 Per Minute In 2016: Study
It is no secret that Pokémon Go was one of the most popular smartphone games in 2016.
But have you ever wondered how much revenue the app generated for its parent company, Niantic? How does the game fare when pitched against other popular games such as Game of War, Candy Crush Saga and Clash of Clans?
According to a new study by Decluttr, Pokémon Go was the top-grossing smartphone game of 2016 and made around $2,412.19 per minute with 252 app downloads per hour on average. If you total those earnings, it comes out to a whopping $600 million in the six months since the game's release on July 6.
Going by the report, it seems that Niantic’s technique of pushing out regular updates to the game such as the Halloween update and the Christmas update has succeeded in building and maintaining players’ interest in the game.
Furthermore, the study sates that Pokémon Go’s nearest competitor is Machine Zone's Game of War which made $2,167.83 per minute, while popular games such as the Candy Crush Saga and Clash of Clans made $1,847.31 and $1,847.01 per minute respectively in 2016.
This is not to say that last year was all smooth sailing for Pokémon Go. In fact, in September, the game actually faced a downturn and was replaced by Clash Royale at the top of the charts in the U.S. Apple app store. It was then that Niantic’s updates came through and brought the game back to the top.
The company is expected to push out further updates in 2017 including a Spring update, which is likley to introduce the Legendary Pokémon.
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