Popeyes Takes On McDonald’s, Chick-fil-A With New Chicken Menu Item
Popeyes has added a new chicken entrée to its menu that takes aim at its rivals.
The chicken chain will start serving chicken nuggets in the U.S., Canada and Puerto Rico, starting on July 27. Popeyes offers the chicken nuggets in-store and for delivery in four to 36-piece orders.
The chicken nuggets are made in what Popeyes called “poppable pieces” and are seasoned, hand-battered, and breaded in buttermilk, using the same recipe as the restaurant’s Chicken sandwich. Before being battered, the white meat chicken is marinated for at least 12 hours.
Popeyes created the recipe for the chicken nuggets using a team of classically trained chefs inspired by the flavors, foods, and traditions of Louisiana.
“Just like our game changing Chicken Sandwich, our new Chicken Nuggets are unlike anything you may have experienced before,” Sami Siddiqui, president, Popeyes Americas, said in a statement. “We aim to show the world once again the magic of Popeyes chicken with our new Nuggets. We believe that these piece(s) of crunchy, juicy delicious chicken will have guests question how they ever enjoyed chicken nuggets before this.”
The chicken nuggets are also paired with Popeyes signature sauces, which include Bayou Buffalo, BoldBQ, Blackened Ranch, Buttermilk Ranch, Wild Honey Mustard, and Sweet Heat.
Popeyes will go-head-to-head with Chick-fil-A and McDonald’s that also sells their own version of chicken nuggets. McDonald’s offers a four to 40 pieces option made of 100% white meat, while Chick-fil-A has a five to 30-count offering made of boneless chicken breast.
Popeyes also recently launched a Blackened Chicken Sandwich at participating locations for a limited time.
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