Porsche invests 150 mln euros in its Weissach development centre

German automobile manufacturer Porsche is gearing up to infuse an investment of 150 million euro ( $199.74 million) into its Weissach research and development centre.

The investment is part of the company's long term strategic site plan for the development of a high-tech wind tunnel, a state-of-the-art design centre and an innovative electronics integration centre in the region.

The new system will help us to maintain Porsche's top position in the fields of aerodynamics and design and to further extend our lead. Outstanding designs with optimal aerodynamic efficiency have always been classic Porsche strongholds, says Wolfgang Dürheimer, Porsche AG Board of Management Member for Research and Development.

The new infrastructure will enable Porsche designers to work in a more spacious environment to meet the minute details of construction. The studio has been constructed to fulfill the extended tasks undertaken at the Weissach centre.

With more and more focus on increasing the fuel efficiency of the future projects, the technology implemented in the new wind-pipe will thus enable designers and engineers to work on the future requirements.

The facility will also promote Porsche's customer development by offering direct access from the adjacent design studio, and separate entrances for the discrete completion of customer development projects.

Apart from investing in systems and buildings, the German company is also increasing its staffing levels. With speedy revival in the demand for luxury cars, Porsche has been working on a major expansion plan and company reports on Wednesday have also indicated a steep rise in sales during the first three months of its fiscal year.