Starbucks
Maybe it was the caffeine that inspired the guy's video. Reuters

ITT Educational Services, Sprint Nextel, Tata Motors, Baidu.com, Procter & Gamble, Pfizer Inc, KeyCorp, Starbucks Corp and Shire Plc are among the companies whose shares are moving in the pre-market trading on Friday.

Gainers

ITT Educational Services Inc. (NYSE:ESI) stock rallied 15 percent to $23.00 in pre-market trading. The company on Thursday reported first quarter adjusted net profit of $1.33 per share on revenues of $287.7 million, down from $2.38 per share on revenues of $341.8 million in the same period last year but topped analysts’ estimate of $1.26 per share on revenues of $277 million.

Sprint Nextel Corp. (NYSE:S) stock gained 1.82 percent to $7.27 in pre-market trading. The stock has a 52-week low of $2.31, a 52-week high of $7.35 and $21.50 billion in market capitalization.

Tata Motors Ltd. (NYSE:TTM) stock advanced 1.33 percent to $27.51 in pre-market trading. The stock has a 52-week low of $18.83, a 52-week high of $30.85 and $86.60 billion in market capitalization.

Losers

Baidu.com Inc. (NASDAQ:BIDU) stock slumped 6.42 percent to $86.41 in pre-market trading. The company reported first quarter adjusted net profit of RMB 6.20, or $1.00 per ADS on revenues of $961 million, below Reuters' estimate of $1.03 per share on revenue $969 million.

Procter & Gamble Co. (NYSE:PG) stock plunged 4.81 percent to $72.90 in pre-market trading. The company stock was downgraded to “neutral” rating from a “buy” rating at B. Riley & Co. on Thursday with a new price target of $85.00.

Pfizer Inc. (NYSE:PFE) stock plunged 3.17 percent to $29.30 in pre-market trading. The company announced on Thursday that the Committee for Medicinal Products for Human Use (CHMP) of the European Medicines Agency (EMA) has adopted a negative opinion for XELJANZ (tofacitinib citrate) for the treatment of adult patients with moderate-to-severe active rheumatoid arthritis (RA).

Starbucks Corp. (NASDAQ:SBUX) stock plunged 2.98 percent to $58.70 in pre-market trading. The company reported second quarter net profit of $390 million or $0.51 per share, up from $310 million or $0.40 per share in the same period last year. Revenues rose 11 percent to $3.56 billion compared to $3.20 billion reported in the second quarter last year but fell short of analysts’ estimate of $3.59 billion.

KeyCorp. (NYSE:KEY) stock plunged 2.54 percent to $9.58 in pre-market trading. The stock has a 52-week low of $6.80, a 52-week high of $10.26 and $9.07 billion in market capitalization.

Shire Plc (NASDAQ:SHPG) stock declined 1.57 percent to $91.63 in pre-market trading. The stock has a 52-week low of $80.09, a 52-week high of $102.04 and $17.64 billion in market capitalization.

New york city NYSE Euronext New York