Paris Saint-Germain have been milking the fact that they have this year's Ballon d'Or winner in their ranks, but Lionel Messi was crowned the world's best player for the seventh time in his glittering career entirely because of what he achieved elsewhere.

At 34, perhaps Messi was principally rewarded for his enduring brilliance by jurors as he won the prize ahead of much-fancied rivals including Robert Lewandowski and Karim Benzema.

However, he still scored 38 goals in his final campaign with Barcelona, was top scorer in La Liga, won the Copa del Rey and captained Argentina to victory at the Copa America.

As he collected his prize in a ceremony in the French capital on Monday, PSG president Nasser al-Khelaifi was there and spoke of his "immense pride that one of our players has won the most prestigious and coveted award".

On Wednesday, as PSG played host to Nice, the message "Paris Golden City", in English, covered the main entrance to the Parc des Princes. Inside Messi was paraded before kick-off on a stage on the pitch as he showed off his reward.

Yet he proceeded to produce another rather flat performance as his side was held to a 0-0 draw, and Messi has still scored just once in eight appearances in Ligue 1.

He has saved his best moments so far in a PSG shirt for the Champions League, with three goals in four games in Europe.

Brazil midfielder Gerson arrived in Marseille in a big-money deal in the close season
Brazil midfielder Gerson arrived in Marseille in a big-money deal in the close season AFP / Nicolas TUCAT

Messi, who has struggled with varying fitness issues, has not yet played like a Ballon d'Or winner for his new club -- certainly George Weah's victory in the 1995 Ballon d'Or owed much more to what he did with PSG, even though he had left to join AC Milan earlier that year.

Mauricio Pochettino's PSG are 12 points clear at the top of Ligue 1 before Saturday's game at Lens, where one of the best atmospheres in French football will await the Parisian superstars at the 37,000-capacity Stade Bollaert.

If Messi should be there alongside Kylian Mbappe, Neymar will not be, the Brazilian beginning his latest spell on the sidelines with an ankle injury.

Neymar, who has endured a disappointing 2021, is not expected back until at least mid-January.

"It makes me sad to see a player on the sidelines. We know he enjoys playing football more than anything else," said Pochettino of Neymar this week.

Now, however, Pochettino needs to try to get his team -- still regularly playing well below their potential -- firing on all cylinders without the world's most expensive player.

When is Lionel Messi going to explode into life with PSG?
When is Lionel Messi going to explode into life with PSG? AFP / FRANCK FIFE

The 24-year-old Brazilian has been lambasted for his performances for Marseille since moving to France from Flamengo for a reported fee of 22 million euros ($24.9m).

Despite breaking into the Brazil team as recently as September, Marseille supporters had been wondering why coach Jorge Sampaoli was persisting at all with Gerson, usually playing him out of his apparently favoured central midfield position.

Then on Wednesday he finally showed what he is capable of with a brilliant turn and finish to give Marseille a 1-0 win at Nantes, lifting them up to second. The first part of his hefty transfer fee was paid back in that moment, and the hope is that he can now build on that as Marseille push for Champions League qualification.

30 - Messi is the first player to win the Ballon d'Or while based in France in 30 years, since Jean-Pierre Papin won it in 1991 while at Marseille.

37 - The number of goals conceded by Bordeaux in 16 games this season. Across Europe's big five leagues only Bundesliga bottom side Greuther Fuerth (39 in 13) have let in more.

5 - Brest have won five consecutive top-flight games for the first time in their history.

Fixtures (Kick-offs GMT)

Saturday

Marseille v Brest (1600), Lille v Troyes (1800), Lens v Paris Saint-Germain (2000)

Sunday

Saint-Etienne v Rennes (1200), Lorient v Nantes, Monaco v Metz, Montpellier v Clermont, Reims v Angers (all 1400), Nice v Strasbourg (1600), Bordeaux v Lyon (1945)