Lorde
Strong, independent alternative to Alexa. Amazon

When Amazon unveiled Amazon Echo on Thursday, the Internet was immediately intrigued by the 9-inch cylindrical speaker and digital personal assistant reminiscent of Apple’s Siri. The only possible catch? The device goes by the name "Alexa" by default -- leading some Twitter users who know and love an Alexa to anticipate some confusion:

Other tweeters stepped in to point out it's just a default...

Which, if anything, could be more stressful. How do you choose the right name for your Echo?! Here are 27 (non-gendernormative) suggestions to get you started:

1. Ahab
2. Minion
3. Checkers Nixon
4. iTunes Shuffle
5. Peaches
6. Noam Chomsky
7. Smalls
8. BuzzFeed
9. Scarface
10. Julia Child
11. Congress
12. Terry Gross
13. Pinky
14. The Brain
15. Mail Chimp (or Kimp, if you listen to Serial)
16. Lorde
17. Flat Circle
18. Katniss
19. Kristin Chenoweth
20. Ovid
21. Chingy
22. Content Placement
23. 1984
24. R2-D2
25. Rosemary's Baby
26. Thumbelina
27. Canteloupe (2:44)

Folks, Amazon has given us a gift -- run with it.