Kanye West
Kanye West performs with U2 during a surprise concert in support of World AIDS Day in Times Square in New York, Dec. 1, 2014. Reuters

Rapper-turned-fashion designer Kanye West will break new ground ahead of the release of his “Yeezy 750 Boost” sneaker for Adidas Originals. West announced the first presentation of the coveted gray-and-white kicks will take place in New York City Thursday at 4 p.m. EST and will be broadcast to theater locations around the world, with more live-stream coverage to come.

The “Yeezy Boost” live stream will only be available at 42 select theatres in 13 nations around the world, according to an Adidas press release. Fans who purchase tickets to the event in select cities will get an exclusive glimpse at not only the “Yeezy Boost” sneaker but also West’s entire clothing collaboration with Adidas, Four Pins notes. Full information on the Adidas live stream events and theater locations can be found on the line’s official website, yeezy.supply.

“We're going to stream the presentation to 40 locations around the globe—Johannesburg, Melbourne, Sydney, London, Atlanta, Chicago. If you're in Atlanta, and you're a fresh kid, and you wore the Margielas 'cause you saw me up there on the "Yeezus" tour with them and your girl is fresh and she got some Alaïa shoes off of eBay because she saw Kim wear them at Fashion Week, and you're doing your thing and everything and you find out 'Ye's got this fashion show that you go to a theatre to see at 4 o'clock, you're going to go see that,” West said this week during an interview with Ryan Seacrest on 102.7 KIIS-FM, according to Complex.

The presentation will be shown 10 times over the next two days ahead of the sneaker’s official release on Saturday, though it’s unclear when the additional live streams will happen, or if a live stream will be made available online. The “Yeezy Boost” sneakers will not be easy to purchase – the initial run will include just 9,000 pairs, priced at $350 each. Buyers can reserve their pair through the Adidas “Confirmed” official mobile app.