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When it comes to Super Bowl tweets, not all brands are created equal. Pictured, Dame Angela Lansbury. Reuters/Stefan Wermuth

We get it, Twitter is hard. And during a major live event when everyone is supposed to be watching either the TV or the chip bowl -- but is actually watching their smartphone -- the stakes are even higher. That said, despite having pretty much all year to come up with on point Super Bowl tweets, the branded tweet game was inconsistent.

DiGiorno Pizza got carried away and made a fumble with the horn emoji -- nobody's favorite emoji. But they made a full comeback later on in the night. Meanwhile, NASA earned serious points with its halftime shade. The space agency did send a man (several, actually) to the moon, after all.

From Pulse, here's the best and worst in branded Super Bowl tweets:

BEST USE OF EMOJI

BEST BRAND THAT IS ACTUALLY A PERSON

BEST SHADE

BEST HONESTY

BEST FREE ADVERTISING

BEST ANGELA LANSBURY

WORST HORN

WORST GRATUITOUS USE OF ON FLEEK

WORST GRILLE

WORST POTTY JOKE

WORST MUG ADVERTISEMENT

WORST SEA SPONGE BDSM

WORST DIPLOMACY

WORST CHEESE WHEEL