Ram Overshadows Ford F-150 Lightning Launch By Teasing Its Own Electric Pickup Truck

Ram threw some shade at its rival Ford as it teased its upcoming fully electric Ram 1500 truck a day before the official production launch of the F-150 Lightning pickup.

On Monday, Ram released a new video teaser on Twitter showing off the all-electric Ram announcing its arrival in 2024.

The video entitled “Ram Revolution | First Look” gives a brief glimpse of the truck in a 15-second spot, showing off its modern design and what appears to be LED headlights.

The tweet was accompanied by the caption “Time to steal some thunder,” which may have been a dig at Ford as Ram looks to overshadow the automaker’s highly anticipated F-150 Lightning launch event, which is slated for Tuesday during a livestreaming event at 1:30 p.m. ET.

Until this point, Stellantis (STLA) has been relatively quiet on the details of the electric Ram 1500 pickup truck. But it is still unclear from the video if the truck is production-ready or a concept vehicle at this time.

However, it is known that the truck is expected to have a range of up to 500 miles from a single charge and will be built on Stellantis’ STLA Frame platform, Inside EVs reported.

With the debut of the electric Ram 1500, Stellantis will take on Ford’s F-150 Lightning, GM’s Chevy Silverado EV, which is expected to arrive in 2024, Rivian’s R1T, which is ramping up production now, and Tesla’s Cybertruck, which was recently announced would hit the market in 2023.