Reebok Settles FTC Deceptive Advertising Lawsuit, Other Cases This Year [PHOTOS]

A selection of marketing campaigns facing heat from costumers, interest groups and the government

Earlier today, the Federal Trade Commission announced a settlement with Reebok International Ltd. over a deceptive advertising lawsuit. As part of the suit's denoument, Reebok agreed to pay a $25 million fine and stop advertising unsubstatied claims about its EasyTone line of leg-and-buttock-toning shoes.

The $25 million fine is a substantial one. According to Bloomberg News, it represents more than 4% of the $600 in revenue the toning-shoe category, in total, is expected to bring in for all companies.

The Reebok EasyTone shoe campaign is only the latest in a long line of efforts to be accused of deceptive marketing. Here is a slideshow presenting 9 other products whose advertising was recently put into question.

Reebok EasyTone store — Reebok has sold more than five million pairs of EasyTone in the United States in 2010. However, the company has been charged of false claims by the Federal Trade Commission and ordered to pay $25 refund to customers who bought the sneakers. Creative Commons

Phone booth — Reebok has sold more than five million pairs of EasyTone in the United States in 2010. However, the company has been charged of false claims by the Federal Trade Commission and ordered to pay $25 refund to customers who bought the sneakers. Creative Commons

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