IBT Staff Reporter

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Exclusive: Study sees more money flowing to targeted media

U.S. companies will spend nearly $200 billion this year on targeted media such as direct mail, text messages or product placement in video games in a major push to concentrate on narrow, valuable groups of consumers, a new study shows.

Wall Street flat after run-up

The S&P 500 and Nasdaq were little changed on Wednesday with investors cautious after a three-day rally and ahead of an audit of Greece's finances to decide whether the nation gets more aid to avoid bankruptcy.

Intel, Samsung back new Linux mobile platform

Two Linux software groups have joined forces, they said on Wednesday, to develop a new operating system for cellphones and other devices in an effort led by Intel and Samsung Electronics.

Mortgage applications rose last week: MBA

Applications for U.S. home mortgages rose last week, reflecting a jump in demand for home loan refinancing as mortgage rates dropped, an industry group said on Wednesday.

Common Supplement, Saw Palmetto, No Better Than Placebo, Study Finds

Taking saw palmetto, an herbal supplement used to decrease symptoms of enlarged prostates, may have no intended health effects, according to new research released Tuesday. Even taken in high doses, researchers found the dietary supplement long believed to aid men's prostate health was not any better than a placebo.

Europe slow to adopt 4G mobile: sector execs

Europe's rollout of fourth-generation mobile networks is trailing major operators in the United States and parts of Asia which are already offering the service to millions of customers.

Greece to face inspectors, Merkel hints at bailout

EU and IMF inspectors will return to Greece on Thursday to decide whether Athens has done enough to secure a new batch of aid vital to avoid bankruptcy, while Germany suggested a new bailout may have to be renegotiated.

Facebook iPad App Releases at Oct. 4 iPhone Event: Tracing the Apple-Facebook Love-hate Relationship

It has been confirmed that Facebook will launch its iPad app at Apple's iPhone 5 unveiling event next week. The long-awaited application has been floating behind the scenes since May, according to former Facebook engineer Jeff Verkoeyen. On his blog, Verkoeyen revealed Monday that frustration at the app's continually delayed release was a contributing factor to his decision to leave the social networking company.

Durable goods orders dip, but business spending up

New orders for long-lasting manufactured goods slipped in August on weak demand for motor vehicles, but a rebound in a gauge of business spending supported views the economy would likely avoid another recession.

Amazon Kindle Fire Launches Today: Top 5 Tablets the New Android Device Will Challenge

With so many tablets now available, it seems incredible that a serious threat to the Apple iPad has not yet emerged. The lack of a Goldilocks-esque just-right balance between portability and connectivity, sleek styling and dual processing, is much to blame. Like that of the MP3 music player before it, the tablet market is littered with models that, for one reason or another, have failed to capture the public's imagination. Yet, Amazon's unveiling of the eagerly awaited Kindle Fire ...

Stores give staff iPads to keep up with shoppers

As retailers race to keep up with social media and mobile shopping trends, you could soon see sales staff in your local DIY or department store clutching iPads as they serve increasingly well-connected and informed customers.

Stock futures gain on Europe optimism

Stock index futures rose on Wednesday, indicating stocks will climb for a fourth straight session as investors remained encouraged by progress toward plans to ease the euro zone's debt woes.

Durable Goods Orders Dip in August

New orders for long-lasting U.S. manufactured goods slipped in August on weak demand for motor vehicles, government data showed on Wednesday, but a rebound in a gauge of business spending supported views the economy could avoid another recession.

Greece faces its inspectors, Merkel hints at bailout change

Greece's lenders sent a team to Athens on Wednesday to inspect a government austerity plan they want implemented in exchange for aid, while Germany suggested a new bailout may be renegotiated as debate raged over the size of losses bondholders should face.

Herman Cain for President: What Are His Positions?

Cain has very little political experience; his career has been almost entirely in business. As a result, he has no voting or governing record to turn to for an idea of his political views; voters will have to rely entirely on the things he has said during his campaign.

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