Republican Committee Bought $100,000-Worth Of Don Trump Jr. Book 'Triggered'
After strenuously denying for the past two weeks it didn't do so, the Republican National Committee (RNC) has admitted to buying thousands upon thousands of copies of "Triggered: How the Left Thrives on Hate and Wants to Silence Us" written by Donald Trump Jr., and released November 5.
That's bulk sales by any standard and confirms the wisdom of The New York Times in attaching a dagger (†) to the book's title. As the Times explained, the dagger indicates its belief Don Jr.'s book made its way onto its bestseller list in a way that seems “suspicious." In this case, many of "Triggered's" sales appear to come from bulk purchases and not individual sales.
"Triggered" is the top selling hardcover on the Times' nonfiction list this week for the second straight week. It debuted on the nonfiction list last week at number one.
The RNC's bulk buying of "Triggered" was revealed in a new campaign-finance filing.
The Times' Nick Confessore tweeted the documents, saying: "New FEC disclosures show a single large RNC payment of $94,800 to Books-a-Million in October, a few days before 'Triggered' was released. An RNC spokesman confirmed that the expenditure was connected to their promotion of Don Trump Jr.'s book."
The RNC said it spent at least $94,800 to buy Don Jr.'s book, which is being sold on Books-A-Million (BAM) at $23.09 a copy compared to its list price of $30.00. This means that at $23.09 a copy, the RNC got its hands at least 4,000 copies of "Triggered."
The documents reveal RNC spent a one-time transaction at Books-A-Million, the second largest bookstore chain in the United States, just days before the book was released. RNC has previously denied it ever bought "Triggered" in bulk, but said it did purchase the books "to keep up with demand."
"We haven’t made a large bulk purchase, but are ordering copies to keep up with demand,” RNC said.
The RNC is still giving away copies of the book signed by Don Jr. to people donating to president Donald Trump's re-election campaign. This move helped boost the book's sales, and was probably a big reason "Triggered" made it onto the Times bestseller list.
"Triggered" has sold more than 70,000 copies since it went on sale November 5.
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