With the recession hitting the retail industry hard, an increasing number of retailers are now offering discount codes to consumers to differentiate themselves from High Street retailers and attract more customers, according to voucher code website.

The introduction of voucher codes has attracted and increased amount of customers and has helped retailers weather against the recession.

, more and more online retailers are recognizing the importance of discounts and deals in attracting customers to their sites to survive the recession.

With the boom in discount code websites, retailers are recognizing the importance of discounts and deals in attracting customers to their sites, permanent discounts are also being introduced.

Printable vouchers for discounts in restaurants are also growing in popularity and can typically save diners up to 50% off their bill.

The number of online retailers offering discount codes is on the rise as the recession continues and retailers realize that to keep up with the competition discount codes are an essential tool. We now have over 2,000 online stores offering discounts through our site and it is rising every day making it apparent that discount codes are here to stay, said Matt Lovett, Managing Director of wowvouchercodes.co.uk.

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