Rihanna Gives Off Barbie Vibes In New Fragrance Campaign

Rihanna is all set to launch her new fragrance “RiRi” this fall. The pop star took to Instagram and teased the new campaign on Tuesday.

The image shows Rihanna wrapped in bright pink satin that billows out from delicate gloves accented by pearl bracelets giving real-life Barbie vibes. Her long red hair is styled into voluminous waves, a wildly teased do, framing her slender face. Her eyelash extensions look perfect, US Weekly reported.

RiRi is pictured in the shot with flawless makeup consisting of frosted pink lips and cheeks. The 27-year-old singer accessorized her look with a pair of two-tier gold hoop earrings. The over-the-top Rihanna look in a 1980s-inspired get-up shows her exploring a more conservative and girly aesthetic -- with piles of pink silk and lots of hairspray.

Since Rihanna bagged the Dior campaign, she has been seen in sophisticated high fashion looks regularly. The “Bitch Better Have My Money” singer’s super glam look in the new ad is inspired by Marilyn Monroe’s famous pink outfit in “Gentleman Prefer Blondes." “Excited to announce my newest fragrance 'RiRi'… coming soon!” she captioned the picture, with hashtag ‘this is RiRi’. It joins a list of her other fragrances, which include Rogue, Rogue Love, Rebelle, Reb’l Fleur, Nude, 777 Nude and even a men’s scent, Rogue Man. Aptly named “RiRi," it's a fruity, fun and floral scent.

The bottle is featured in the corner of the ad and is shaped like a circus top. It comes complete with a black topper accented by a glass ball. The fragrance, as seen in the picture, is tinted a bright, rosy shade. The perfume will come in three sizes when it hits stores in September.

The fashion chameleon has never been one for subtlety. But the photo marks a major change from the campaigns for her first four fragrances, which featured her in various stages of undress and had sexier vibes. The campaign for Rogue was even banned in the U.K. for being too suggestive.