Rihanna Is Opening 6 More Savage X Fenty Lingerie Stores: Here’s Where They Are Located

Rihanna’s popular Savage X Fenty lingerie brand is growing as the singer announced that she is opening six more stores in the U.S.

Savage X Fenty is a size-inclusive lingerie brand that has gained in popularity with consumers under the helm of the “Umbrella” and “Diamonds” singer. The brand carries an array of lingerie, sleepwear, and loungewear in sizes that range up to 4XL.

In an Instagram post, the retailer announced that new Savage X Fenty stores would open in Detroit; Atlanta; St. Louis; Chicago; Long Island, New York; and Newark, Delaware.

Currently, there are Savage X Fenty stores in Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C.

The retailer opened its first brick-and-mortar store in Las Vegas in January, Retail Dive reported. The remaining stores opened in March.

At the time, Savage X Fenty said the move was the result of “incredible growth” and would allow for more expression of the company’s brand, the news outlet said.

The physical stores also would allow shoppers to directly interact with the brand, which the company said “connects the energy of the brand’s highly engaged e-commerce site and social community to a vibrant space to discover, shop, and interact with Savage X Fenty,” as reported by Retail Dive.

Rihanna founded Savage X Fenty in 2018 as an online-only brand and it quickly grew to an estimated $3 billion business, according to the Detroit Free Press. The company is known for its diverse and inclusive marketing campaigns that include models of all sizes, ethnicities, and gender identities in images that are not retouched.