Robyn Coles, the hat designer that premiered her collection of Autumn/Winter 2012 hats at London Fashion Week is gaining tremendous popularity. What is the reason for her overnight popularity explosion? It could be the gorgeous hats she displayed, or it may be linked to the way her models displayed them...completely naked.

Talking to Coles on the phone, the designer sounds like it's been a crazy and overall busy on her end since the fashion show. We've seen an increase in sales, she said of her headwear. They're being sold on LoveHats.com. I think the website crashed yesterday, she said laughing, As did mine. For now all the hats seem to be taking off. We haven't seen a trend yet, said Cole, but we think we will be soon.

The increase in traffic doesn't seem to be much of a surprise to Robyn Coles. That's why I did it, said Coles of deciding to have her models show off the hats while naked.

Besides the increase in traffic, Coles has also discovered that her naked catwalk has made some people squeamish, especially when friend, and glamour model Sophia Cahill walked out naked and eight months pregnant. Cole knew it was unique to see a pregnant woman on the catwalk.

Besides Cahill, four other nude models walked the catwalk. One of the models was actor and comedian Jeff Leach.

As of now the most popular of Coles' hats on LoveHats.com is the Grace Crown in Leopard Print. The hat is made from wool and features two stripped ostrich quills.

Robyn Coles Millinery
The hat featured in this photo is "Grace Crown in Teal." www.robyncoles.co.uk
Robyn Coles Millinery
The hat featured in this picture is called "Bunny Beret in Dark Navy." www.robyncoles.co.uk
Robyn Coles Millinery
The hat featured is "Grace Crown in Dark Navy." www.robyncoles.co.uk
Robyn Coles Millinery
The hat featured in this photo is "Grace Crown in Magenta." www.robyncoles.co.uk
Robyn Coles Millinery
The hat on display on the model is "Grace Crown in Leopard Print." www.robyncoles.co.uk
Robyn Coles Millinery
The hat featured on the model is "Clemence Fedora in Teal." www.robyncoles.co.uk
Robyn Coles Millinery
The hat featured on the model is "Clemence Fedora in Dark Navy." www.robyncoles.co.uk
Robyn Coles Millinery
On the model is the "Clemence Fedora in Teal." The hat featured on the right side of the photo is the "Grace Crown in Teal," and the hat on the left is "Bunny Beret in Teal." www.robyncoles.co.uk
Robyn Coles Millinery
On the model is "Bunny Beret in Dark Navy." www.robyncoles.co.uk
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