Rolls Royce Announces Strong Middle-East Sales at Dubai International Motor Show

British luxury automobile brand, Rolls Royce, has announced a 30 percent growth in sales, for the year to date, as compared to a similar period in 2010; the company claims to have recorded double digit growth across the world.

The brand made the announcement at the 2011 Dubai International Motor Show, adding that it experienced particularly strong sales in the Middle East.

The Gulf is an important market for Rolls-Royce, with robust sales being seen across all models. The region continues to hold the number one position in the world for Rolls Royce Bespoke revenue per car, reflecting the highly sophisticated customers that Rolls Royce attracts, stated Torsten Müller-Ötvös, the Chief Executive Officer of Rolls Royce Motor Cars.

At the event, the auto brand unveiled a portfolio of new models including the Ghost Extended Wheelbase. Apart from this, there were other introductions as well, like the Phantom Coupé, the Riviera Phantom Drophead Coupé and the diamond-robed Spirit of Ecstasy.

The Phantom Coupé is regarded as homage to the sport of horse-racing. The parquetry in this car represents the 35 winning colors of jockey silks during the recent Glorious Goodwood week of horseracing, which took place on Lord March's world famous West Sussex estate, where the home of Rolls Royce Motor Cars is likewise situated.

The Riviera Phantom Drophead Coupé, on the other hand, is inspired by the elegant world of yachting and references the clean lines of classic racing yachts, a palette of refreshing marine colors and a selection of the finest bespoke tailoring.

The diamond-robed Spirit of Ecstasy, valued at $250,000, was also unveiled, on the opening day of the show. Created by Mouawad Jewelers, the model celebrates the centenary year of the Flying Lady, which has gracefully adorned the prow of Rolls-Royce cars past and present.