Samsung Electronics Co said on Tuesday it planned to merge its 'bada' mobile software with a platform backed by chipmaker Intel Corp in its latest push to diversify away from Google's Android.

Samsung, which emerged as the world's biggest smartphone manufacturer on the back of booming Android models in the third quarter, joined forces with Intel last year to strengthen its mobile software push.

In September two Linux software groups, one backed by Samsung, and another by Intel, agreed to jointly develop Tizen, a new operating system for cellphones and other devices, by merging their LiMo and Meego platforms in a bid to gain wider industry and consumer support.

We have an effort that will merge bada and Tizen, a Samsung spokesman confirmed senior vice president Kang Tae-jin as telling Forbes magazine in an interview last week.

The open-source Tizen platform supports multiple devices including smartphones, tablets, Internet-enabled TVs, netbooks and in-vehicle infotainment systems.

It would have to attract wide support from developers and manufacturers to compete with the dozen or so other mobile operating systems available in a smartphone market dominated by Google's Linux-based Android and Apple's in-house software.

Google's Android accounted for 53 percent of the global smartphone market in the third quarter and Samsung's bada platform just 2.2 percent.

(Reporting by Miyoung Kim; Editing by Jonathan Hopfner)

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