Hundreds of participants dressed in bridal outfits gathered and drank champagne during the annual Brides of March event in San Francisco Sunday.
Revelers, men and women, wearing the traditional white wedding gown or dress similar to it, gathered to celebrate the occasion.
The Brides of March started as an annual Cacophony Society event and was intended as a pun on the term Ides of March and a parody of weddings in western culture.
First initiated in 1999, the event is reportedly a part pub crawl and part street theater.
Recently, many have even attempted the gothic bride look wearing ensembles in black shades. Apart from this, many have even opted for bizarre themes like alien brides.
The event has also garnered attention in other places like Austin, Reno, Portland, Los Angeles, Seattle, London, and Japan.
Start the slideshow to get a glimpse of the annual Brides of March parade:
Participants, dressed in bridal outfits, take part in theBrides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersParticipants arrive to take part in the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersJoe Calavita (C) stands on a fire truck during the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event. ReutersJoe Calavita of San Francisco marches on a street during the annual Brides of March parade in downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event. ReutersParticipants dressed in wedding outfits take part in the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersParticipants dressed in wedding gowns arrive to take part in the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersParticipants dressed in bridalwear drink champagne during the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersParticipants, dressed in bridal outfits, drink champagne during the Brides of March parade through downtown San Francisco March 18, 2012. People don wedding clothes and stroll through the center of San Francisco during the annual event.ReutersParticipants, dressed in bridal outfits, gather and drink champagne during the Brides of March parade through downtown San Francisco March 18, 2012. Reuters
