Sean 'Diddy' Combs And Cîroc Launch Summer Colada

Sean “Diddy” Combs and the makers of Cîroc Ultra Premium Vodka have unveiled Cîroc Summer Colada, the newest addition to the successful flavor portfolio.

The limited edition flavor is made with Cîroc Ultra Premium Vodka infused with coconut, pineapple and other natural flavors. The liquid is packaged in an all-white bottle with a gold orb to promote the feeling of summer luxury. Summer Colada can be enjoyed on the rocks or with one of many fruit juices such as pineapple or passion fruit. A first for this brand, Cîroc Summer Colada will be available for a limited time only.

To introduce the world to Cîroc Summer Colada the brand launches a campaign this week, featuring "Escape (The Piña Colada Song)" performed by British-American composer, singer-songwriter and Tony Award winner Rupert Holmes. The creative inspiration for the liquor was Combs’ first trip to paradise, a life-changing journey during which he learned the importance of taking the time to celebrate the fruits of the hustle.

"Cîroc is always dreaming up new ways to celebrate, and this year we wanted to do something extra special for summer. Cîroc Summer Colada takes an incredible liquid that everyone will want to enjoy and delivers it in a special white bottle designed exclusively for the season," said Combs, chairman of Combs Enterprises. "Cîroc continues to deliver the most successful flavor innovations and this will be no exception. We look forward to making Summer Colada No. 1.”

Starting in April, Cîroc Summer Colada makes its first stop in Coachella Valley, home to one of the world’s most famous music festivals as it travels to bring consumers unique experiences in paradise. Throughout the music festival weekend, fans will break from the hustle and experience their first taste of summer at the Revolve Desert House and other celebrity-studded, exclusive day parties, brunches and influencer events in Palm Springs. The makers of Cîroc will offer festival-goers safe transportation to and from select sponsored activities to reinforce the importance of responsible celebration. Cîroc is also enlisting a #CîrocSummer Squad featuring some of today’s most recognized and celebrated movers and shakers.

The weekend will set into motion a series of events that includes pool parties, rooftop brunches and tastings in top markets nationwide all leading up to the official first day of summer, June 21, ensuring fans of the brand enjoy the ultimate #CîrocSummer.

Check out a selection Cîroc signature cocktails to help get you summer ready.

Colada Remix

1.5 oz. Cîroc Summer Colada

3 oz. pineapple juice

garnish: pineapple wedge or minipineapple and miniumbrella

Coconut Chill

1.5 oz. Cîroc Summer Colada

1 oz. banana juice (or one whole banana)

2 bar spoon of coconut cream

½ oz. lemon

1 glass of ice

blend all the ingredients

serving: rocks or globe glass

garnish: pineapple leaves, bananas slices and cherry

Classic Colada

1.5 oz. Cîroc Summer Colada

1 oz. pineapple juice

1 oz. coconut water

½ oz. lemon juice

serving: rocks glasses or frozen

garnish: pineapple leaves with a chunk of coconut

Cîroc Summer Colada is available in very limited quantities at liquor stores and top hotspots nationwide. You can lock in your order online today at reservebar.com.