Sears To Open New Stores: Find Out Where They Will Be Located?
Following its bankruptcy filing in October, Sears was given another chance with a $5.2 billion deal from its former CEO, Eddie Lampert. Despite closing a number of Sears and Kmart stores since its Chapter 11 filing, Sears has announced that it will open a new cadre of stores designated Sears Home & Life.
The three Sears Home & Life stores will open in May in the cities of Anchorage, Alaska, Layette, Louisiana, and Overland Park, Kansas. The stores will have a smaller footprint than its traditional Sears and Kmart locations, covering 10,000 to 15,000 square feet.
Sears said it the Home & Life stores are a result of “insights from Sears Appliances & Mattresses stores that opened in 2017.” The Sear Appliance & Mattresses stores were opened in Ft. Collins, Colorado; Pharr, Texas; Honolulu, Hawaii and Camp Hill, Pennsylvania.
According to the company, the Home & Life stores will sell appliances, mattresses, home services, and connected home products . Remiss from the new stores will be apparel, which many retailers are finding a challenge to sell as of recently, CNBC reported.
"We are here to serve these communities and this is part of our strategy to maintain a presence in markets where we have right-sized our footprint,” Peter Boutros, chief brand officer at Sears and Kmart and president of the Kenmore, Craftsman, and DieHard brands said. "Sears Home & Life supports our strategic plan to become a stronger, more profitable business and these test stores will enable us to learn and improve as we move forward."
Sears also announced that it has again partnered with Amazon to offer products through the Dash reorder platform. The company has Alexa compatible appliances with future plans for tire installations through the voice-enabled service.
The company currently operates 220 Sears stores and 205 Kmart locations. The company is operating under the name Transform Holdco until a new company moniker is announced, according to CNBC.
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