Sephora Is Coming To A City Near You: Beauty Retailer To Add 100 New Stores

As many retailers look to downsize their store portfolio, Sephora is expanding its locations across North America will 100 new stores that will open in 2020. The store openings mark the largest single-year expansion in the retailer’s history.

The 100 stores double the number of openings that Sephora made in 2019, and will be a departure from its mall locations with new sites opened in “street and local centers as well as a mix of new and established shopping centers.”

The move by Sephora focuses on offering “ease and convenience” for its shoppers as the company said it will open stores in more than 75 cities, including Charlotte, North Carolina; Nashville, Tennessee; and San Jose, California. The company also recently opened locations in New York’s Hudson Yards and Times Square, as well as a grand re-opening of a store at The Grove in Los Angeles.

The stores will also have a sustainable feel to them as Sephora has integrated 100% renewable energy into their design, which is said to have a sleek architecture and visual design that builds on the company’s core DNA. The stores will also have a smaller 4,000 square-foot format.

“Our focus continues to be on anticipating the beauty needs and desires of our diverse clients across North America,” Jean André Rougeot, CEO of Sephora Americas said in a statement. “As we look at ways to continue to be more inclusive and accessible, brick & mortar continues to be a huge opportunity for us to deepen emotional connections with our clients and local communities.

“It’s through our interactive store environment, our best-in-class educational tools and services and incredible engagements with our Beauty Advisors that we are able to best service and inspire clients on their beauty journey.”

Sephora has more than 490 stores in North America and 660 locations inside JC Penney stores.