September 2014 New Auto Sales: Volkswagen Continues To Falter With Sales Growing Only For Its Golf Hatchbacks
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Continuing its poor sales performance in the U.S., Volkswagen of America said Wednesday it delivered 25,996 cars to American buyers in September, a 19 percent drop compared with the same month a year ago, as the German auto giant is releasing updated models it hopes will reinvigorate U.S. demand.
Year on year for the month, only Volkswagen’s Golf hatchbacks were in positive-growth territory, up 64 percent, while its best-selling Jetta sedans and Jetta SportWagens were collectively down 23 percent. Meanwhile, the Passat full-size luxury car was down 8 percent.
Volkswagen is the world’s No. 2 automaker, and it owns the popular Audi luxury brand. In the U.S., however, the VW brand has been hurt by a shift away from sedans toward a crowded market of crossover small-engine SUVs. The company is hoping to lure buyers to its new Jetta released this month.
Here’s a Motormouth Canada review of the 2015 Jetta:
And here’s a Fast Lane Car review of another car Volkswagen hopes will help turn things around in the U.S.:
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