According to a report by Wired.com's Erik Malinowski, NBA stars Shaquille O'Neal and Lamar Odom have been named in a federal class-action lawsuit against Power Balance, makers of faux new age bracelets that the company claims to help athletes who are experiencing trouble with their strength, balance, and flexibility.

The company made waves recently for buying the naming rights to Sacramento's Arco Arena, home of the NBA's Sacramento Kings, only a week after--under pressure from Australian authorities--the company released a statement saying that there was no scientific evidence to back up their claims along with an apology to any customers who felt they had been misled.

Now a New York man is suing the company for fraud, false advertising, unfair competition, and unjust enrichment, and is hoping to place some of the blame on two of the athletes who wear the bracelets during games--and who have also appeared in promotional materials from the company--and thus expose millions of fans to the product.

A judge will determine the validity of the case and whether it will proceed to trial, but it seems that the story of Power Balance could be one that ends in triplicate and the opening of checkbooks.

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