Among the things that make Snapchat a fun app are the funky filters that can turn you into a dog, an angel or many other options. But the way the app is going about its filters might be illegal. Makeup artist Mykie, who shares her looks on YouTube, has accused Snapchat of stealing her work.
She penned a Twitter message after a debate over the filters “gained momentum.” She took the opportunity to clear the air. “I tried to handle the Snapchat thing privately at first and saw it would go nowhere for anyone. A Snapchat rep brushed my concerns off,” she wrote. “Legal action is an option, but it doesn’t help any other artist until MAYBE years down the line.”
The point of Mykie’s statement was to have other artists become aware of the problem now so they can protect their artwork. “With all outlets covering this now, I think that’s been accomplished to a greater extent than I ever hoped for,” the makeup artist said. “People choose to handle things differently, but I don’t at all regret choosing to use my voice over other routes I could’ve taken.”
She finished her note by saying it is possible for makeup artists to copyright their looks: “It’s NOT about claiming the overall makeup genre so it can never be inspiration for other works, it’s about protecting the specific stylization and details that act as an artist’s signature.”
The post garnered hundreds of likes from her nearly 100,000 followers after it was posted for less than an hour. On Instagram, where her finished looks are posted, she has more than 1 million followers.
Snapchat has not issued an official public response to Mykie.