Snoop Dogg Earned Millions For 60-Second Commercial That Became Brand's Most Successful Advertisement

For years, Snoop Dogg has been entertaining his fans in a variety of ways. After starting out in the music industry, he released popular songs such as 2004's "Drop It Like It's Hot" and 2011's "Young, Wild & Free" with Wiz Khalifia. In subsequent years, he branched out into other segments of entertainment, including appearing on his reality cooking show, "Martha & Snoop's Potluck Dinner Party."

Earlier this month, the 48-year-old rapper's newest project was revealed. This time, it came in the form of a 60-commercial that brought in millions for the musician.

According to The Sun, Snoop's commercial for the online food ordering company Just Eat earned him £5M (approximately $6.2M USD). The short ad, which is titled "Did Somebody Say," was posted to the brand's official YouTube page on May 7 and has since been viewed over 7M times.

The commercial shows Snoop saying that he is going to order his food "doggy style." He then proceeds to rap about the different ways that you can use the service, including ordering fried rice on a private jet and having chocolate fondue delivered to your house. The clip can be seen below.

A music insider spoke to the publication about the successful deal and what's ahead for the campaign. After confirming that Snoop, whose real name is Calvin Cordozar Broadus Jr., had "banked" millions for the deal, they said the new project had been a way for him to make "easy money."

"Snoop is a legendary character so the negotiation took time and plenty of cash," the source added.

Continuing, they stated that the new commercial had driven sales and resulted in a "massive boost" for the brand. As for how the spot stacked up against other promotional efforts made by Just Eat in the past, the source stated that it had become their "most successful advert."

Just Eat's new commercial serves as a follow-up to Snoop's other efforts working with brands. Previously, he worked with Dunkin' and The General on their own advertising campaigns. As for what lies ahead for Snoop's latest deal, the "Did Somebody Say" campaign will be introduced across Europe and Australia and then could be brought to North America down the road.