Snoop Dogg Gets His Own Breakfast Cereal 'Snoop Loopz'

Snoop Dogg is getting into the cereal business by launching a new brand, named Snoop Loopz.

Hip-hop entrepreneur Master P announced Broadus Foods' new breakfast brand on Instagram over the weekend. Broadus Foods is founded by Snoop Dogg and headed by Master P.

The hip-hop entrepreneur, whose real name is Percy Robert Miller Sr., also shared an animated video featuring the cereal box.

The box features the image of a blue dog with a spoon standing behind a big bowl of cereal. It was written "More Marshmallow" over the bowl of cereal.

The product description at the top left corner of the box mentions that it contains whole grain, fiber and vitamin D. It is also "Gluten Free."

Master P captioned the post, "Broadus Foods introduces the best tasting cereal in the game Snoop loopz."

"@snoopdogg we're taking over the grocery stores," he added. "Snooploopz.com The more we make the more we give. #GODisgood #familybusiness Berry delicious Fo Shizzle!"

Many online users were eager to taste the new cereal.

One user wrote, "Where and how can we buy?!" while another one commented, "I'm going to buy it" with fire emojis.

The official website of the brand revealed that a portion of the profit coming from the venture will go to the Virginia-based non-profit organization Door of Hope, which helps homeless people.

"The heartbreak of homelessness can't be solved by providing a bed for the night, a hot meal and a shower, or financial assistance alone," the charity organization mentioned on its official website. "We address the root causes of homelessness with our holistic approach, while simultaneously keeping families together."

Dogg will be next seen in the comedy movie "Spoken Mirrors," which is helmed by director Alexis del Banco. He will also star in another comedy movie, titled "All-Star Weekend," which is helmed by Jamie Foxx.

Dogg is currently filming the TV series "Doggyland," in which he will be portraying Bow Wizzle's character. He will also lend his voice to an animated comedy movie, "Pierre the Pigeon-Hawk," which is helmed by director duo John D. Eraklis and Tara Whitaker.