Social Capital: The Ultimate Gift To America 

There is no better time to share what we have learned through Social Capital than the holidays. Some of the most amazing, sincere and caring CEOs in America have contributed their awesome insights and unique thoughts in our new Social Capital section, and the experience was so invigorating and eye-opening for us that we decided to share some of our fondest and most moving highlights with you again in our year-end video.

The greatest lesson we learned from listening to our Social Capital CEOs over the last few months since we started this movement is that they may be the greatest hope for solving some of our greatest challenges.

When we began this exciting journey earlier this year, we believed that there were definitely some very incredible CEOs out there that were proving every day that Capitalism can be done right – and ethically. And when it is done that way, it changes the world for the better in a whole lot of ways from helping to improve the lives of employees to the lives of customers to the whole economic and social ecosystem. We believed wholeheartedly that what we could learn from these practicing Social Capital CEOs would be powerful.

However, the reality was far more transforming than we could have ever imagined!

These CEOs are truly not just setting an example and setting the bar higher, but they are creating a brand new world of opportunity, of prosperity, and of equality for everyone in their communities in and out of their companies. In fact, one could say that these new Captains of Capitalism are creating their own new worlds in which all those aspects of humanity that we aspire to in our nation are being served in greater ways than they ever have been. In fact, their vision, their commitment and their desire seems to be almost limitless when it comes to accomplishing that.

So here for the holidays Social Capital Editor at-Large Chris Benguhe and Assistant Editor Lauren Keller share some of their favorite and most personally memorable impressions and experiences from these incredible CEOs who have come on board with this movement in the attached video.

And below are links to some of the past articles so you can re-read, re-share and be inspired once again.

This is the season for caring, sharing and giving, not just gifts, but also kindness, integrity and our best selves to others. What a wonderful example these CEOs are of exactly that.

Happy Holidays!

Read the Article that Started It All - Social Capital: What is it? Do you have it? How do you earn it?

SOCIAL CAPITAL is the intangible asset at the heart of a new and dynamic view of “success.” It is changing business and the world as we know it, especially as we face one of the most difficult periods of adjustment the world has ever known. We at IBT are taking you on an exclusive journey to find it, define it, and create a forum for those trail-blazing leaders who have it to tell you in their own words how they are transforming society.

Cheryl Bachelder, Formerly of Popyey’s: Do You Care?

There have been a lot of challenging circumstances lately. World pandemic. Economic crisis. Culture crisis of racial injustice. People are struggling. Overwhelmed by the layers of anxiety. My mother could get COVID-19. My husband lost his job. My neighborhood is protesting. My friend is hurting. My country is divided.

And then there is social media screaming – “Do you care?” The pressure is immense.

So what do we say when asked the question, do you care?

Read the rest at the link above and learn more of our thoughts in the holiday video.

Robert Glazer of Accelerated Partners: The Possibilities And the Pitfalls of Remote Work

Whether they would admit or not, many probably suspect their employees would not be fully focused or engaged working from home without anyone looking after them. However, this is a short-sighted, closed-minded way of thinking. The fact is not only can most businesses excel in a virtual environment, but that can become a selling-point for both employees and customers. This has been my experience, having spent the past 13 years leading an entirely virtual company.

Read the rest at the link above and learn more of our thoughts in the holiday video.

Read All About How Meaning Beats Marketing Everytime: 10 Of America's Top CEOs Talk with IBT's Social Capital About How To Be Authentic

The difference between marketing and meaning is REAL authenticity. Some companies don’t care if the message they market actually coincides with their true essence. And the bottom line is marketing without such sincerity is just a blatant effort to sell you. But the most dynamic and exciting companies are realizing they need to honestly tell you who they are, and customers are not just responding but beginning to demand it!

Read the rest at the link above and learn more of our thoughts in the holiday video.

Brian Niccol of Chipotle : Why Chipotle’s Brian Niccol Is All for Spending More on Ingredients – And People

In this exclusive Q & A with our latest Social Capital CEO, celebrated and compassionate leader Brian Niccol talks about all the ways he invests in top quality food, loyal customers and his cherished employees - and why it's a non-negotiable way of doing business.

Read and see the rest at the link above and learn more of our thoughts in the holiday video.

Ed Bastian of Delta - Delta Really Loves Their Customers – And CEO Ed Bastian Is a Big Reason Why!

In this exclusive Q and A with IBT’s Social Capital team Bastian, or “Ed” as he likes to be called, talks about people over profits, persevering during the pandemic, and the important lessons he learned from his mom. Plus a whole lot more about how to make a company successful “the right way,” that will absolutely make YOU love Delta and Ed Bastian too!

Read the rest at the link above and learn more of our thoughts in the holiday video.

Brian Scudamore of 1-800-GOT-JUNK - Success Is Really About Being Happy – And Hiring Happy People

In this exclusive Social Capital Q and A 1-800-Got-Junk CEO Brian Scudamore reveals how he learned the hard way that people come before profits and it’s a lesson he never will forget.

Read the rest at the link above and learn more of our thoughts in the holiday video.

Read About How CEOs Are Doing What Polilticians Couldn't: The Politics of Empowerment in American Business

Social Capital CEOs who encourage their employees and their customers to think for themselves, to live better, be better and to rise up economically are not just making the world a better place, they are doing what the politicians could never do on their own.

Read the rest at the link above and learn more of our thoughts in the holiday video.

Austen Allred of Lambda School- Austen Allred Broke Down The Biggest Barrier to Higher Education

In this eye-opening exclusive Social Capital Q and A with Lambda School’s visionary CEO Austen Allred, reveals how the market taught him what students really needed. And how to deliver it in an economically feasible way.

Read the rest at the link above and learn more of our thoughts in the holiday video.