But will Comcast sell now or later?
Management doesn't think new big name competitors will change much for the company.
The media company is in talks to buy AT&T's 10% stake in the streaming service.
The streaming wars have just taken an odd turn.
The streaming service is attracting top-tier talent to build out its original programming library.
U.S. cable company Comcast took control of Sky on Tuesday after it acquired the 39 percent of the company owned by Twenty-First Century Fox, the rival it defeated with a $40 billion knock-out bid for the European pay-TV group last month.
Britain has sought additional reassurances from cable company Comcast over the editorial independence of the Sky News television channel following the U.S. group’s takeover of broadcaster Sky.
Twenty-First Century Fox Inc agreed to sell its 39 percent stake in Sky PLC to Comcast Corp, the companies said Wednesday, a deal that completes the U.S. cable group's takeover and ends Rupert Murdoch's relationship with the U.K.-based satellite broadcaster.
Shares in Sky jumped 9 percent on Monday to within touching distance of the 17.28 pounds a share Comcast bid to beat Twenty-First Century Fox in the battle for Europe’s biggest pay-TV group.
The cable giant beat Rupert Murdoch, and his backer Disney, in the battle for Sky with an eye-watering $40 billion bid.
Comcast and Twenty-First Century Fox face a quick-fire auction for British broadcaster Sky on Saturday after neither side backed down in a drawn-out $34 billion battle.
A protracted $34 billion bidding war for European broadcaster Sky between U.S. rivals Comcast and Twenty-First Century Fox is likely to be settled by a quick-fire auction on Saturday.
Disney has received shareholder approval to buy Fox.
The biggest part of the bidding war between the two media titans is over, with one small skirmish remaining.
The company announced on Thursday it planned to end its pursuit of 21st Century Fox assets.
The telecommunications company appears to be abandoning its bid for Fox and will instead focus on acquiring Sky.
The telecommunications company took a hit after the Justice Department announced Thursday that it had blocked the company's merger with Time Warner.
Fox, which has been trying to buy the pan-European group since December 2016, offered to pay 14 pounds per share, a 12 percent premium to Comcast's earlier offer.
Murdoch's Fox said the performance of Sky since December 2016, including the renewal of the right to show English Premier League matches at a lower price than expected, justified its higher offer.
If Disney prevails over Comcast, the combination would expand Disney's unrivaled portfolio of some of the world's most popular characters, uniting Mickey Mouse, Luke Skywalker and Marvel superheroes with Fox's X-Men, "Avatar" and "The Simpsons" franchises.
Walt Disney Co raised its bid for Twenty-First Century Fox Inc assets to $71.3 billion on Wednesday, sweetening its offer with cash as it looks to scuttle Comcast Corp’s $65 billion offer last week.
Its board is set to decide whether to entertain Comcast Corp's $65 billion cash bid for the New York-based media company or stick with its roughly $52 billion all-stock offer from Walt Disney Co.