Sony announces three new cameras, the DSLR-a230, DSLR-a330, and DSLR-a380 for entry level customers wanting easy-to-use point-and-shoot digital still cameras.

The new cameras are light and compact, easier to use than the standard digital SLR and offer innovative expansion options not found in other systems.

“Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,” said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc.

The DSLR-a230 and DSLR-a330 are both 10.2-megapixel cameras while the DSLR-a380 features 14.2 -mega pixel. Among the three, the a230 is the lightest and most compact DSLR camera body ever offered at 15.9-ounces, a330 and a380 are also smaller and lighter than their predecessor models (the DSLR-A300 and DSLR-A350, respectively).

The cameras offers easy single-handed operation, all models has a SteadyShot INSIDE for image stabilization an ability to minimize blur due to camera shake. All unit has Sony’s Quick Autofocus (AF) Live View technology and adjustable LCD allowing users to frame the scene without holding the camera in front of their face.

“By overcoming the obstacles, we’ve made it much easier for newcomers to take great pictures with DSLRs,” Elder said.

The cameras are now on pre-orders at the company’s retail website today, all the unit will be expected to be available in July, The a380L will cost about $850, a330L will cost about $650 and the a230L will cost about $550.

Sony CAMERA