Sony May Sell PS5 At A Loss To Compete With Xbox Series X
KEY POINTS
- Sony is planning to sell the PS5 at a loss
- The company is willing to sell the PS5 at a lower price despite its high expenses it making the console
- It needs to compete with the next generation Xbox that will be available around the same time of PS5's release date
Sony PlayStation is considering to sell the upcoming PlayStation 5 at around a similar price with its competition this coming December 2020. The PlayStation 5’s parts are expensive hence its supposed higher price range than the new Xbox. However, the company has yet to make a decision.
Sony is currently preparing to sell the PS5 in the market this coming December 2020. Its release window is the same as Microsoft’s holiday release for the next generation Xbox and Xbox Series X. As of now, the most affordable next generation Xbox unit is speculated to be sold around the same price at $450, Gamesradar reported.
According to a report from Bloomberg, videogame console makers often sell the unit at a loss to its customers. The companies then make up for the income through premium services, games and other apps available on the console. As of now, Sony PlayStation is internally debating whether to keep this practice or sell the PS5 as it should be.
As of now, Sony is making the PS5 with an improved cooling system and is competing with smartphone companies in securing a supply of DRAM and NAND flash memory for mass production of the console. Additionally, Sony has already cancelled some features such as a mirrorless camera built-in to the console according to insiders.
For now, PS5 fans will have to wait until Microsoft announces the price for the next generation Xbox. E3 2020 is expected to happen in June 9 to June 11 in which Microsoft is a regular for showcasing their new video game technology. Sony has since pulled out of this show and run its own set of announcements and livestreams called “State of Play” and has at least one of these per quarter of the year.
Once Microsoft announces their price, fans can expect for Sony to consider its pricing around its rival’s product. Meanwhile, Nintendo has no new consoles to release come holiday 2020.
The Sony PlayStation 5 is confirmed for a December 2020 release date.
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