A new report reveals that Sony Electronics outpaced its rivals in 2006, achieving the number one spot for total TV market share.

Led by sales of its high-definition BRAVIA LCD flat-panel televisions and Grand WEGA rear-projection displays, Sony beat the next closest competitor by 5 percent in total television dollar market share, according to data from NPD.

When you combine the key digital TV categories, specifically LCD and micro-display, Sony's overall dollar share outpaced the closest competitor by 21 percent for January 06 to November 06, said Randy Waynick, senior vice president of Sony's Home Products Division.

Sony's LCD flat-panel televisions had an 8 percent dollar share lead over the next closest competitor in the U.S. for 2006.