Digital revenues tripled, though NBC's ad team had to overcome challenges to sell out its inventory of $4.5 million ad slots.
Jake Scott's career started back with "1984," but now Ridley Scott's son has two commercials in the big game — and they're already making waves.
Listen to musical performances, watch the Puppy Bowl, climb a 30-foot rock wall and eat pizza at Verizon Super Bowl Central in Arizona this weekend.
"Once you’re a champion, it’s kind of like being president of the United States. That title never goes away," one expert said.
The Super Bowl’s gladiatorial branding, which will take a brief hiatus next year, was meant to solve a prosaic problem.