Spotify News: AT&T Adds Streaming Plan To High-End Plan

After failing to reach its projected second-quarter subscriber numbers, Spotify (SPOT) is looking towards a new partnership to help boost its Premium userbase.

Spotify’s ad-free Premium service will be added Tuesday to the entertainment options available from AT&T’s $80-a-month Unlimited &More data plan at no extra charge, Variety reports. It joins AT&T's existing subscriptions offers HBO, Starz, Showtime, Cinemax, VRV and Pandora.

Spotify Premium subscribers will be able to link their accounts with this new offer and begin receiving the service at no cost. Outside of the premium tier, other AT&T customers will be able to receive a free six-month of the music streaming service. A similar offer is available to Verizon customers for Apple Music.

“It’s another way we are working to deliver more value to AT&T customers with unlimited wireless and endless entertainment,” said Mitch Farber, VP of consumer marketing for AT&T Mobility & Entertainment.

This move follows Spotify’s most recent earnings report where the company reported a growth of 8 million subscribers in the second quarter, up to 108 million, but below the forecasted 8.5 million.

The company said that this shortcoming was on account of a focus on student promotions and that the issues would be addressed.

This new partnership would appear to be a big move towards their 6 million subscriber growth forecast for the third quarter. Spotify plans to hit between 120-125 million paid subscribers by the end of 2019.

The specific details of this AT&T partnership are unknown at this time.

“We continue to build relationships with world-class partners like AT&T to bring our Spotify Premium product to new audiences in the U.S. and across the globe,” said Marc Hazan, Spotify’s VP of premium partnerships.