Squaw Valley Resort Changing Name To Palisades Tahoe Due To Derogatory Native American Term
The Squaw Valley Resort, home to the 1960 Winter Olympics games, has officially changed its name to Palisades Tahoe.
The ski resort announced the change on Monday, a little more than a year after they received backlash for the use of the word “squaw,” a derogatory term for Native American women.
“For more than a year, our community has been waiting, wondering and guessing what the new name for our mountains would be. Today marks the first day of the next chapter of our resort’s storied history,” the resort Facebook post read.
“From our founding in 1949 and hosting the 1960 Winter Olympics to the freeskiing pioneers and Olympians that put us on the map, the last seven decades have cemented our mountains’ place in the halls of ski history. While the name may be new, the legend and legacy of these valleys continue on, now as Palisades Tahoe.”
However, the company believes it will take a few years to erase the Squaw Valley Resort brand.
”The resort will begin implementing the new resort name and branding immediately, but expects the full changeover to be a multi-year process,” the resort stated in a press release.
The local village on the Olympic Valley side is also getting a name change and will be known as The Village at Palisades Tahoe.
Although the Squaw One and Squaw Creek chairlifts will be receiving new names as well, Palisades Tahoe will make a decision based on suggestions from the Washoe Tribe, the public, and the Resort at Squaw Creek.
The Washoe Tribe is currently leading the efforts to rename Squaw Creek and Squaw Peak. Palisades Tahoe is expected to reopen on Nov. 24 for the 2021-22 winter ski season.
© Copyright IBTimes 2024. All rights reserved.