Stephen Curry Makes Big Revelations About 'Curry Brand'

Golden State Warriors superstar Stephen Curry has spoken about the true essence and aim of his new brand.

On Tuesday, Under Armour has officially announced “Curry Brand.” Empowered by the renowned sports apparel company, the sportswear line is “a legacy brand” synonymous with Nike’s Jordan brand.

While Curry brand will traverse a wide-range of products such as footwear, apparel, and accessories, the three-time NBA champ assures that it wouldn’t be solely focused on selling and promoting his name.

In his statement on the company’s official site, Curry revealed that the brand will be his and his family’s medium to reach out to the community.

“I grew up doing a lot of things to give back to the community with my family—and continue that now—while Under Armour has done so much to support athletes around the world,” Curry said.

To put this into context, Curry brand has vowed to invest a percentage of its annual revenue in under-resourced communities, with a primary goal of helping vast majority of young aspiring athletes.

“Play is a fundamental part of childhood and is critical to development,” the two-time NBA MVP pointed out. “So much of who I am as a person and a leader today is because of playing sports as a kid."

"I learned the value of hard work, resilience, teamwork, communication, time management—sports teach young athletes so many critical life skills, which is why I’m passionate about making sure everyone has access to these opportunities, first through my foundation and now through Curry Brand.”

In the sneak peeks of the first Under Armour Curry brand sneakers, the 32-year-old can be seen rocking a new “Oakland” sports kit.

In the same statement, Curry also acknowledged the everlasting support the city has given him throughout his basketball journey.

“A lot of my inspiration for the brand came from the last 11 years I’ve spent in Oakland,” he stated. “All the support that the community has given me, I want to be able to hand that right back."

"Under Armour and I have already been working on bringing play to Oakland, and through this work, I’ve been able to see the challenges kids are facing first-hand, so Curry Brand just builds on the strong foundation we’ve started.”

Several items are now available on currybrand.com. However, the highly-anticipated unisex basketball performance footwear is set to be launched on Dec. 11.