‘Super Bowl Boulevard’ Times Square: Events, Map And Your Guide To NYC’s Game Day Headquarters

Super Bowl XLVIII, the ultimate sporting event on most everyone’s calendar, is only a few short days away. On Sunday, Feb. 2, the Seattle Seahawks will face off with the Denver Broncos, going head-to-head to see which team will claim the title of Super Bowl XLVIII champion and take home the coveted Vince Lombardi Trophy.

While the big showdown takes place at the MetLife Stadium in New Jersey, much of the pregame revelries will happen right in the heart of Manhattan. In partnership with GMC, the NFL is turning the Big Apple into Super Bowl headquarters with its “Super Bowl Boulevard,” a series of football-themed events peppered along Broadway in midtown Manhattan.

Crews have been working around the clock to transform New York’s theater district into football-fan territory. For four fun-packed days leading up to the big game, NFL followers and their families can stop by Super Bowl Boulevard for a full lineup of activities, concerts, exhibits and more.

Stretching from 34th Street to 47th Street and cutting directly through Times Square, Super Bowl Boulevard will offer a toboggan run, a virtual theater, goal posts for fans to show off their field goal kicking skills, and a display featuring the Vince Lombardi trophy.

Want to get in on all the pre-Super Bowl XLVIII action? Here’s your complete guide to Super Bowl Boulevard festivities in New York City.

Super Bowl Boulevard Events

Super Bowl Boulevard events begin Wednesday, Jan. 29, and runs through Saturday.

Start your week of pre-Super Bowl hype at Macy’s Herald Square at 34th Street and Broadway. Starting at 5:30 every night, the façade of the famed Macy’s storefront will feature a 10-minute video, running every 30 minutes, that is a “visual celebration of football.” Also check out the official NFL Super Bowl shop on the 4th floor of Macy’s Herald Square to grab all your game-day gear.

Next, stop by the NFL Play 60 Field, open from noon to 5:00 p.m. daily and located between 34th and 35th Streets. A series of heated tents will offer kids a chance to play some games and get to know the NFL teams.

Don’t miss some of your favorite NFL stars at the autograph and concert stage, located between 39th and 40th Streets and open daily from noon to 5:00 p.m. Find out which NFL celebs you’ll be able to shake hands with here.

Certainly the most eye-catching feature of Super Bowl Boulevard will be the 8-lane, 60-foot-tall, 280-foot-long toboggan run, located between 40th Street and 41st Street on Broadway. This might be your only chance ever to go sledding in the heart of New York City!

Super Bowl Boulevard Map And Route

Super Bowl Boulevard will span 13 blocks along Broadway, starting at 34th Street and heading north through Times Square and ending at 47th Street.

To start from the beginning and work your way up, take the N, Q and R trains 34th Street/Herald Square, or the 1, 2 and 3 trains to 34th Street/Penn Station. See the map below.

For a pdf version of the Super Bowl Boulevard map and for a list of frequently asked questions, visit the NFL’s official Super Bowl XLVIII website.

Super Bowl Boulevard Need-To-Know

Here’s a need-to-know to get the most out of the Super Bowl festivities in NYC.

Registration for the Super Bowl Boulevard is not mandatory, but recommended. You can register for the Super Bowl Boulevard event here. You’ll be issued an event badge that you can pick up at any corner along the Super Bowl Boulevard route.

Your day of entertainment is free, except for the toboggan run. The themed ride will cost $5 a ticket. Tickets can be purchased at kiosks next to 1095 Avenue of the Americas, and all proceeds will go to charity.

If you’ll be driving into the city, know where to park. For a full list of parking garages in midtown Manhattan, click here.

Super Bowl Boulevard will happen, rain or shine. Bundle up and get ready to enjoy Super Bowl headquarters in New York City!