Super Bowl Commercials: Best And Worst Of 2019

Companies like Hyundai, Colgate, Google and others managed to make headlines through their Super Bowl 2019 commercials but not all of them were received well by football fans.

Super Bowl has always been as much about the teams competing out in the football field as the commercials that ran during halftime. Major brands have paid millions of dollars to air 30-second-long videos during the game as the clips often tend to go viral and this year was no different.

While the ads themselves managed to create a buzz among the viewers, not all of them did so for positive reasons. Here are a few commercials that stood out during this year’s Super Bowl game:

Hyundai

The South Korea-based car company’s attempt to tickle people’s funny bones through their commercial backfired after they ended up wittingly or unwittingly denigrating veganism.

The ad showed a couple riding the elevator as it dropped people, who were headed to an array of seemingly unpleasant experiences, off at different floors. One such experience mentioned in the ad was attending a "vegan dinner party," which had "beetloaf” in the menu.

The commercial enraged the People for the Ethical Treatment of Animals (PETA), an organization that has championed the vegan diet and lifestyle for it excludes any form of cruelty toward animals. "Instead of buying a car from people with outdated ideas, we suggest a vegan Smartcar by Mercedes," PETA tweeted. "Great mileage & acceleration, turns on a dime.

Needless to say, vegans and others on Twitter heavily criticized Hyundai for the commercial:

Things got so bad that the company started responding to some of the reactions to their ad, assuring people they had no malicious intentions at heart.

“We actually love vegan food and are glad it's going more mainstream,” Hyundai replied to a “beetloaf” meme.

Bud Light - Game Of Thrones

The commercial that shocked both Bud Light beer and Game Of Thrones (GOT) lovers was the Super Bowl ad that featured a crossover between the two. The Mountain from HBO’s hit series goes head to head with a character called Bud Light Knight in the advertisement in an arena full of spectators. However, the most exciting moment was reserved for the end when Daenerys' (Emilia Clarke) favorite dragon, Drogon, breathes fire and burns both the Mountain as well as the arena down.

While it was not clear if the ad was meant to be a spoiler for the last and final season of GOT, it did accomplish the task of getting fans excited.

Colgate

Colgate’s attempt at a hilarious commercial by letting actor Luke Wilson violate people’s personal space fell flat among viewers who characterized the ad as creepy. While the ad’s agenda was to showcase the confidence that Wilson had and use it to promote their brand, it did not come across to the viewers.

Here are a few reactions from Twitter users:

In an interview with Hollywood Life, Wilson spoke about the importance of Super Bowl commercials following the release of the Colgate ad.

“You know the way it is these days, the commercials are like movies,” Luke said. ”People talk about the [Super Bowl] commercials more than the game a lot of the time now. The commercials bring in people that wouldn’t normally watch a football game — or even the Super Bowl. They watch it to see these commercials so in a way, it’s like a movie opening where you really want people to think it’s funny and to like it.”

NFL

The National Football League (NFL) aired a few videos during the Super Bowl. While the montage of images aired by NFL ahead of the coin toss featuring Martin Luther King Jr. upset viewers who were still not over the controversies faced by former NFL quarterback Colin Kaepernick, the 100 Years Of Football ad won hearts.

Here are a few reactions to the MLK clip:

The 100 years of Football ad was hailed as the best commercial of Super Bowl:

T-Mobile

The company debuted four ads during the Super Bowl, two of which rubbed people the wrong way. According to social media users, the commercials which featured a texter agonizing about "Kristi" wanting to get sushi while he wanted tacos and another where "Cathy" sent a long, emotional text message which required a lot of scrolling, came across as sexist and stereotypical.